what’s for dinner
student work ❋ app ux ui design ❋ branding & visual identity ❋ brand strategy
healthy meals, made easy
healthy meals, made easy
What’s for Dinner is a meal plan app, designed for young professionals that want to eat healthy but not that great in the kitchen.
Sets out to challenge stereotypes, break free from the traditional, generic and boring corporate cleaning companies. While offering professional, consistent and person service, showing that we take pride in what we do, allowing customers to spend more time doing what they truly love while we give the TLC every household deserve.
SOOOO - what was the result?
branding
colours
to really push “what’s for dinner”’s ethos - making mundane tasks fun, i’ve decided to pair the greens with a super vibrant pink for contrast!
type lock up
pairing a playful logo and heading text with a modern san serif, gives the brand a fun yet modern feel.