barkery

student work ❋ brand identity ❋ PACKAGING ❋ ux ui design

artisan baking meets dog treats

artisan baking meets dog treats

Founded in Melbourne by local artisan baker Dan McQueen, Barkery combines his baking expertise and love for his pup, Billie.


Frustrated by boring, mass-produced treats full of nasties, Dan created the ultimate snack: handcrafted, all-natural, locally sourced treats that are baked to perfection right here in Melbourne.
Barkery stands out with its human-grade quality —yes, humans can eat them too!

branding

the energy and playfulness of orange complements the brand feel of being artisan, while beige creates a great balance within the palette.

ux ui design

to further enhance the cohesiveness of barkery’s brand identity, fonts, illustrations and tone of voice is showcased in the website.

a responsive website design - meaning the website is able to translate to both desktop and mobile view - is crucial to make the user experience as smooth and easy.